McDonald’s Testing Healthier, Adult ‘Go Active’ Meal

Sep 29, 2003

ChicagoMcDonald’s has enlisted the aid of Oprah Winfrey’s personal trainer, Bob Greene, to promote a healthier, adult version of the Happy Meal. In lieu of the burger and toy found in the Happy Meal, the Go Active meal will include a salad, an exercise booklet and pedometer meant to encourage walking. The meal will be test-marketed at 150 McDonald’s restaurants in Indiana. –APOnline

ChicagoMcDonald’s has enlisted the aid of Oprah Winfrey’s personal trainer, Bob Greene, to promote a healthier, adult version of the Happy Meal. In lieu of the burger and toy found in the Happy Meal, the Go Active meal will include a salad, an exercise booklet and pedometer meant to encourage walking. The meal will be test-marketed at 150 McDonald’s restaurants in Indiana. –APOnline

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