Beware These Time-Killers
When trying to make the sale, you can’t afford to be distracted.
Do you have a chatty customer with whom you’ve struck up afriendship? It’s really easy to slip into his or her office fora few minutes of conversation about last night’s TV special.But those few minutes can turn into an hour before you know it.
Don’t fall into that trap. You should be happy thatcustomers enjoy spending time with you, but remember that you arehappier when they spend money with you.
Excerpted from Creative Selling: Boost your B2B sales
Do you have a chatty customer with whom you’ve struck up afriendship? It’s really easy to slip into his or her office fora few minutes of conversation about last night’s TV special.But those few minutes can turn into an hour before you know it.
Don’t fall into that trap. You should be happy thatcustomers enjoy spending time with you, but remember that you arehappier when they spend money with you.
Excerpted from Creative Selling: Boost your B2B sales
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