Tricon Plans To Spend On Pizza Hut, KFC Expansion In Thailand

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Feb 22, 2001

Bangkok-Shrugging off critics’ claims that theWestern-style fast-food business is reaching its saturation point,Tricon Global Restaurants Inc. announced plans to invest 1.2billion baht (about $28 million) in expanding its Pizza Hut and KFCbrands in Thailand this year.

“The fast-food business still has plenty of growthpotential,” said Hester Chew, vice president and managingdirector of Tricon Restaurants International. “Right nowit’s only a fraction of total food consumption inThailand.”

Tricon and KFC franchisees in Thailand will spend about 600million baht (about $14 million) on an additional 30 to 40 KFCoutlets, and the remaining 600 million will be invested in about 50new Pizza Hut restaurants, creating about 3,000 new jobs.-Bangkok Post

Bangkok-Shrugging off critics’ claims that theWestern-style fast-food business is reaching its saturation point,Tricon Global Restaurants Inc. announced plans to invest 1.2billion baht (about $28 million) in expanding its Pizza Hut and KFCbrands in Thailand this year.

“The fast-food business still has plenty of growthpotential,” said Hester Chew, vice president and managingdirector of Tricon Restaurants International. “Right nowit’s only a fraction of total food consumption inThailand.”

Tricon and KFC franchisees in Thailand will spend about 600million baht (about $14 million) on an additional 30 to 40 KFCoutlets, and the remaining 600 million will be invested in about 50new Pizza Hut restaurants, creating about 3,000 new jobs.-Bangkok Post

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