Trademark Protection

How to know if the symbols representing your business can be trademarked

May 07, 2002

Trademarks can be applied to slogans, mascots or symbols of yourbusiness as long as they are unique and original. If your businessis called On-Time Delivery Couriers, and you always advertise it as”On-Time Delivery Couriers-Where Every Package Is Treated Likea Chandelier,” you may be able to get your slogan, “WhereEvery Package Is Treated Like a Chandelier,” trademarked.Likewise, if you design a sign bearing a specially drawn courier,that sign and mascot may be able to receive trademarkprotection.

Excerpted from Starting a Home-based Business

Trademarks can be applied to slogans, mascots or symbols of yourbusiness as long as they are unique and original. If your businessis called On-Time Delivery Couriers, and you always advertise it as”On-Time Delivery Couriers-Where Every Package Is Treated Likea Chandelier,” you may be able to get your slogan, “WhereEvery Package Is Treated Like a Chandelier,” trademarked.Likewise, if you design a sign bearing a specially drawn courier,that sign and mascot may be able to receive trademarkprotection.

Excerpted from Starting a Home-based Business

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