Spread The Word

If no one knows about your business, you’re not going togrow. So spread the word. Here’s how:

• Use your business cards. Give your cards to everyone youmeet-even if it’s not a business situation. And make sure thosecards accurately reflect your business’s image.
• Join the right associations. Look for groups yourprospects belong to, and concentrate your time there. And don’tforget your industry trade group and local chamber ofcommerce.
• Develop an elevator pitch. You should be able to clearlydescribe what you do in 10 to 15 seconds. Practice until you get itright.
• Use testimonials. Nothing sells your business betterthan satisfied clients-let them do the talking for you.