Face-to-Face Surveys
One of the most effective forms of marketing research is the personal interview.
The primary advantage of face-to-face interviews over telephoneand mail surveys are: a low respondent-refusal rate, a lessdistorted sample–telephone availability and erratic postalresponse rates are not factors–and a wider range of subjectscovered.
Excerpted from Starting a Home-based Business
The primary advantage of face-to-face interviews over telephoneand mail surveys are: a low respondent-refusal rate, a lessdistorted sample–telephone availability and erratic postalresponse rates are not factors–and a wider range of subjectscovered.
Excerpted from Starting a Home-based Business
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