Business Branding | Page 7

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.

GLORY is betting on creators to grow kickboxing in the U.S., launching an exclusive-to-attend, free-to-stream fight series tailored for digital-first audiences.

If you've been wondering how to approach influencer marketing, this guide breaks it all down.

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage.

Steve and Brittany Yeng were discouraged from pursuing their unique idea, but they didn't listen to the naysayers.

In today's high-stakes market, CEOs are judged not by how they respond to crises, but by how quickly—and proactively—they move before anyone else does.

In a world where content is easier to create than ever, the brands that win will be those with something real to say.

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public relations" strategies to take control of how their stories are told.

Here's how content creation can transform your business by building trust, driving engagement and positioning your brand as the go-to authority in your industry.

Nutrabolt, the maker of C4 Energy, is set to exceed $1 billion in sales by 2025 with a disruptive premium strategy in supplement distribution. Find out how partner Kevin Hart enhanced the brand's authenticity and cultural influence as he transitions from consumer to boardroom collaborator.

Learn how to elevate your startup's image and build a memorable brand on a limited budget.

Haley and Adam Weidenbaum launched Everhem to address an overlooked issue in the interior design space.

The National Thoroughbred League, founded by Randall Lane and Bob Daugherty and supported by celebrities like Lamar Jackson and Julius Erving, hopes to modernize horse racing through team competition, media storytelling and fan engagement while prioritizing horse safety and growth.

From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.

Executive presence is a critical but underrated leadership skill in 2025. Here are the steps you can take to develop it.

Chris Paul, a 20-year NBA veteran, is transforming the snack industry with his plant-based brand Good Eatn, which aims to make healthier options both accessible and delicious.

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust.

When Daniel Haarburger's dog Milo was recovering from surgery, the founder had a business breakthrough.

Lauren Gropper, founder and CEO of Repurpose, didn't always want to be an entrepreneur — then circumstances changed.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

The fast food giant and Fortnite have a simple question: Do you have what it takes to be Jack in the Box's next CEO?

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

Learn how to use founder branding to make your company (not yourself) the industry-dominating name.

Embrace your "why," and enjoy long-term success.

At 17, Matt Orlic had a job that would help launch him into entrepreneurship.