Business Branding | Page 6

Yankees shortstop Anthony Volpe turned his personal recovery routine into a business venture by investing in and partnering with organic sports drink brand Recover 180. Volpe is taking a thoughtful approach to brand building as he begins expanding his impact beyond the baseball field.

Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.

Tunji Junard was skeptical of a new restaurant tech, but before long, he was convinced it could be a game-changer for his restaurant brand, Steam Boys.

Backed by lead investor and 3-time Super Bowl champion Patrick Mahomes, Throne SPORT COFFEE is disrupting the $5B ready-to-drink coffee market.

Why do so many founders fail to land premium domains? Because the best ones are already taken, priced sky-high and nearly impossible to secure — unless you know how to play the game.

While you're reading this, someone else is already launching the next trend — and quietly taking your market share.

Neil Hershman built his expansion playbook by perfecting a single store, then replicating what worked across the franchise system without sacrificing customer experience.

One Google search can shape a customer's decision — or drive them away. Here's how to take control of your brand image with six practical steps.

Rae and David Liu leveraged their complementary skill sets to start a business that's been profitable every year since launch.

Here's how to remove negative articles from Google search results, protect your brand reputation and suppress harmful content.

When Lee Mayer moved from New York City to Denver, Colorado, she wanted to find an affordable, fun way to decorate her home.

NBA legend Carmelo Anthony is launching StayMe7o to bring equity and elevate Black entrepreneurs, partnering with Grand National Founder Jesce Horton to focus on legacy over profit.

Victoria Lynch found her passion early in life, then used it to become a successful entrepreneur.

Victor Guardiola of Austin, Texas used skills he'd learned working at a startup to launch his own consumer packaged goods business.

Laura Low Ah Kee and Shannon Savage couldn't find the product they needed to fit their active lifestyles, so they created it.

The D'Amelios' latest venture, Be Happy Snacks, blends purpose with popcorn, bringing mental health awareness and Gen Z flavor to Walmart's shelves.

These four strategies help brands show up more authentically and earn buyer confidence where it matters most.

Discover how savvy entrepreneurs protect their ideas, inventions, and innovations with smart intellectual property strategies that help build lasting success and outsmart the competition.

Josh Kilmer-Purcell and Brent Ridge bought a farm in upstate New York as a weekend getaway — but a series of unexpected events led to a global brand.

Executive branding is no longer optional; it's a leadership imperative. Here's why.

Gurmer and Robby Chopra "wanted to create something better but affordable" in the fitness space.

Bullet points fade. Stories stick. If you want your message to land, not just get heard, use these five proven storytelling frameworks to turn dry content into something people actually remember.

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.

Tanner Graham, co-founder and CEO of General Idea, reveals how business leaders can step up this month and beyond.

Without a clear content strategy, even the best ideas will fail.

Substack's $20 million creator fund is a clear signal that creator ownership and control are becoming the new standard. As platforms shift and algorithms change, creators are reclaiming their audiences, their income and their digital identities.