You've tried the vertical hold. You've messed with your brightness settings. But there's only one thing to do when those late-'90s management mantras don't offer you a clear picture.
It's not enough just to have ".com" at the end of your business's name anymore. These days, you need some serious marketing strategies to help you rise above the dotcom shakeout.
Entrepreneurial shapeshifters may be in one business today and something entirely different tomorrow. The key is knowing when it's time to change focus.