Juan C. Rezk is a Chief Marketing Officer who scales PE-backed service companies by integrating marketing, sales, and operations through a data-driven, customer-first approach.
Most acquisitions fail not because of bad numbers, but because leaders overlook the hidden drivers of value — brand equity, customer trust and frontline relationships.
To drive growth, companies should transform customer support from reactive to predictive and proactive. Using foresight, ethical data and strategic alignment can turn customer experience into a key competitive advantage.