Jordan Glazier

In today's hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers' existing digital journeys to truly stand out.

Entrepreneurship demands adaptability, with success hinging on understanding and evolving your business's center of gravity through each phase of growth.

Here's how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs.

Despite many major companies forcing their employees back to the office, remote work still remains the preferred option. Here's why my company leaned into remote work long after the pandemic and how you can create a productive, healthy environment without a physical office.

Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.

In any economic climate, building a successful business hinges on having an exceptional team. But what's the best way to find those star players?

Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Affiliate marketing has long been a staple in most online retailers' marketing mix, and it's estimated that it currently accounts for 16% of all online purchases in the U.S. and Canada.

Retailers must be three steps ahead in this fast-moving market.