John Ruhlin

Don't just say 'oops' and move on, because fixing a flub can be a prime opportunity for engendering customer loyalty.

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there?

Know that that gift will be appreciated and maybe make you stand out to a new client or prospect.

When your budget shrinks, that one great gift to the right person just might provide your company a needed shot in the arm.

Philanthropic gifts don't have to be tangible. To maximize your generosity and build your legacy, go beyond just sending cash donations.

Understanding foreign gifting etiquette is key to navigating cultural differences and making a splash with your thoughtfulness.

Are you and your business partners humor-compatible? You can use your wit to stay tight-knit.

To truly achieve success in business, save the drama for Netflix and choose gratitude and generosity instead.

Mastering the art of giving will pay dividends. Here's how to do it meaningfully.

Stop expecting exceptional candidates to jump for higher salaries. Instead, consider how to improve their quality of life.

To leave a lasting impression, give a gift at an unexpected time of year. Valentine's Day, anyone?

Treat your recipients' loved ones to something nice. Just stay away from their kids until you know them better.

Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully..

Giving thoughtful rewards to your employees boasts a ripple effect: You do good for them, they'll do good for you. And your company will soar.

Come bearing gifts for assistants, event planners and interns.

Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.

You're smart; you're agile; you can do things the big guys can't. What's to worry about?

Are you focusing on your client's real needs, or just the end result?

Show your clients some love -- without breaking the rules. You'll come out a winner.

Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.

"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.

Go beyond the norm and invest in something unique to make trade shows worth your time, energy and hard-earned money.