Jennifer Spencer | Page 4

The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?

Building trust with customers is key, of course. But how do you do that?

One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?

Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.

Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?

Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.

People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?

Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.

Consumers use reviews as a source of information and to increase their sense of social belonging.

Here is what a crypto PR specialist learned from the most iconic American entrepreneur of our time.

Tech has been slow to recognize how much vets have to offer, but vets are taking the lead to change that.

There is no easy money. Remember that.

Communicating a winning vision to employees whom you support in pursuit of your goals is the way forward.

Forget app development and start thinking seriously about a food truck.

You have to work in an industry a while to identify the really big pain point there that will become your million-dollar opportunity.

The college-education track rarely challenges students to seek real-world experience (and often creates a mountain of debt). The two cofounders behind MissionU see another way.

Ever heard of this thing called passive income?

Businesses that operate from a single, same-minded perspective tend to approach problems the same way.

Working hard is a virtue, but too much of anything can become toxic.

A vision company with vision goes beyond 'buy-one, give-one,' to create a self-sustaining diagnostic and education program.

To create a new responsiveness to your events you will need to break out of the mold of the standard event management. Have the courage to pioneer a new frontier for your attendees and speakers.

Cryptocurrencies are a speculative investment now but the blockchain technology that underpins them seems certain to have major implications.

Price for where you want to be, not where you are.

Overcome failure, hurdles and lack of action.

Your confidence at the lectern builds your company's authority and raises its profile.

If you're too busy making a living to have a life, you're failing.

Pricing and visibility are key to take your store's profits sky-high.

Chatbots are the most available use of AI for businesses but when you customer wants to talk to a human, make certain they can.

Build relationships, seek the unknown and help people.