George Deeb | Page 2

Overhaul your management style and approach to avoid making the same mistakes.

Gone are the days of "one-size fits all" marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.

Ensure that your advertising dollars are working toward your desired goals.

All agencies are not created equal, and it can be a daunting process to sort through the thousands of agencies out there. This post will help you laser-focus into the best agency for your business.

It's clear they only care about maximizing clicks to paid advertisers.

Your investment and money strategy guide to turning lemons into lemonade.

Entrepreneurial success can start as early as 9 years old.

The right mix of long-term growth goals and short-term profit goals should propel your business to success.

Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.

A case study that proves marketing is more than just a data-driven process.

How you can save time and money compared to traditional outbound sales efforts.

Use this process to persuade your CFO.

When hiring or managing employees, it is important that they have these important traits

If you begin with bad data, you won't make the best decision.

It's easy to get romanced by a huge sale. But if it could end up crippling your business, don't do it.

Rising advertising costs means falling profits for the ecommerce advertisers.

Your desire to save a few bucks today, may end up costing you a lot more down the road.

The engine of prosperity, our middle class, is under siege. Perhaps a new organizational chart can stop the carnage.

Should you hire people into more junior roles than their last role? You can, but here are the potential pitfalls to consider.

Don't try to be all things to all people--focus on that one thing your business can be doing that is better than everyone else.

Making sure you invest your work time wisely can make the difference between rapid growth and flaming out.

When you lose the central office mindset, it literally opens up a world of talent options for you.

Finding the best talent to help your business is often as challenging as the problem you are trying to solve.

Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.

Even if you have the greatest product in the world, if it doesn't sell or scale, it is worthless.

Trade shows are an important component of B2B marketing because they fit almost every budget.

To start finding new customers, quickly center your first media campaign on these must-haves.

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.

Put your ego and fear aside. Former CEOs can be great additions to your team.

A healthy sense of your own strengths and weaknesses cautions against hiring your own Mini-Me.