Online Presence
Three Steps to More Word-of-Mouth — and More Business
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.