Marketing
A Business That Succeeds With E-mail Marketing
Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.
More From Gail Goodman
Marketing
Keep Your Customers Reading
8 tips for developing e-newsletters that have interesting and relevant content for readers
Marketing
Small Businesses Succeed with E-mail Marketing
These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Marketing
9 Tips for E-mail Marketing Design
In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Marketing
Marketing Your Home Based Biz
Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
Marketing
E-mail Marketing Resolutions
Implement these 5 goals for a great new year of e-mail marketing.
Marketing
Building Your E-mail List
Here's how to build your e-mail list and develop creative ideas.
Marketing
Make an Offer They Won’t Refuse
Create special offers that get your readers to take action.
Marketing
E-Mail Subject Lines: Beyond the Basics
Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
Marketing
Getting the Subject Line Right
5 tips for writing e-mail subject lines that'll get recipients to read on
Marketing
Attracting Customers With a Free Consultation
Show prospects what you can do for their business by offering a complimentary assessment.
Marketing
The 10 Commandments of Great Copywriting
Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Marketing
Convert Your Website Visitors into Customers
Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
Marketing
Top 5 Traits of Successful E-Mail Marketers
What's the difference between a good e-mail marketer and a great e-mail marketer? These 5 traits.
Marketing
5 Common E-Mail Marketing Mistakes
The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
Marketing
Building Your E-mail List
Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
