Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
More From Eric Siu
Thought Leaders
How to Publish a Book With Just 30 to 40 Hours of Work (and $25,000)
Plus, tips on how to write your own book.
Online Presence
How to Build a Massive YouTube Presence for Your Brand or Business
See how Beardbrand founder Eric Bandholz has created a six-figure subscriber base.
Marketing
7 Phrases That Can Help You Be More Persuasive
Whether you need to convince potential buyers or betas, these phrases can tap into your target's psychology.
Marketing
3 Cold Email Strategies With High Response Rates
The two most important things to keep in mind when it comes to cold email: persistence and personalization.
Online Presence
3 Ways to Use Snapchat for Marketing
Snapchat is a fully established platform, but it's not overcrowded yet.
Marketing
How to Use Psychology to Create High-Performing Content
Focus on what your audience is thinking, not what your competitors are doing.
Marketing
This Is Why You Should Consider Getting a Degree in Marketing
It is about the most versatile degree for launching a business career, with good ROI for your college costs.
Online Presence
20 Ways to Grow Your FB Live Audience
FB Live is a fun way to engage, connect and interact with your audience.
Marketing
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Building a Business
Pay Yourself: Why Founders Should Set Aside Profits Every Month
Nobody you hire works for free and neither should you.
Online Presence
20 Ways to Grow Your YouTube Live Audience
Your YouTube channel allows you to build a top-quality live-event series that connects with viewers.
Marketing
10 Customer Retention Strategies That Supercharge Your Marketing
The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.
Marketing
How to Create a Lead Magnet That Actually Gets Leads
The greater the value you give customers, the more they will trust you with their email addresses.
Building a Business
Prioritize Your Marketing Tasks With These 6 Steps
What's important? What's not? Learn to assign your tasks to categories of importance in order to manage the load.
Marketing
5 Ways Your Old Blogs Can Generate New Leads
With a little sprucing up re-purposed content can drive more traffic to your site.
Marketing
10 Ways to Get High-Roller Customers Spending More With You
Trust, consistency, quality and branding are all good ways to court high-end customers.
Marketing
Your Customers’ Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Building a Business
7 Ways to Get Your Blog Audience Spending More Time on Your Page
The longer people look at your site, the more time you have to convince, convert and connect with them.
Business Accounting
8 Pricing Strategies for Your Digital Product
Have you ever thought of pricing as a powerful marketing strategy?
Tech
The Difference Between External and Internal Links
Did you even know there's a difference? And what are you prepared to do about it, to boost your SERPS?
Tech
How to Lead Website Visitors to Your Best Content
For instance: The easier you can make the bots' job, the better they like you.
Marketing
Link-Building 101: Wanna Take the Course?
Among the many SEO tweaks for a site, few boost page rank as much as link-building. Here's how to start.
Marketing
9 Top Marketing Podcasts for 2016
57 million Americans now regularly tune in to podcasts. Which ones should you listen to?
Building a Business
How Justin Mares Validated His Business in 2 Weeks With $100
If your idea winds up being a dud, you're better off knowing that after a $100 investment than a $100,000 one.
Marketing
5 Ways to Take Your Content Marketing from Good to Great
The first step is to establish your customer persona, your customer's need.
Building a Business
5 Tips for Getting High Quality Backlinks In 2016
Achieving a strong backlink portfolio using white-hat SEO tactics is difficult but not impossible.
Online Presence
7 People to Follow on Snapchat for Business Advice
Expand your business and network of followers by following the advice of these Snapchat trailblazers.
Building a Business
Try Apple’s Search Ads to Drive New User Signups in the App Store
The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Marketing
5 Ways Your Higher-Ed Brand Can Use ‘Pokémon Go’ to Increase Foot Traffic
Who knew that this national craze could drive young people (in droves) to your campus?