Startup Basics | Page 4

Building a Business

The Secret to a Successful Startup? Focus on Accurate Financial Records

Studies show that many startups are not handling the financial side of business correctly. This is a big mistake that can hinder growth.

By Kokab Rahman

Marketing

Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.

By Jaxon Parrott

Building a Business

How Startups Can Succeed In the New Low-Valuation World

By Ariel Shapira

Business Funding

5 Ways to Fund Your Startup as a Solopreneur

By Christina-Lauren Pollack

Building a Business

Launching a Startup Company? Here’s Why Having a Beginner’s Mindset Is So Important

A fresh perspective can provide the crucial spark you need to power past obstacles and realize your entrepreneurial vision.

By Cosmin Panait

Human Resources

Sink or Swim: How Focusing on Your Team Will Help Your Startup Succeed

If you want your startup to last, create a people-first culture. Here's how to do it.

By Nyasha Gutsa

Building a Business

Most Startups Fail. These 5 Tips Will Help Make Sure Yours Doesn’t.

A majority of startups don't make it long enough to sustain themselves on real profits. If you want to make sure your startup isn't one of them, take a look at these five practices I've observed from successful, thriving ventures.

By Zain Jaffer

Marketing

Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First

Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.

By Ben Goldstein

Business Ideas

How to Turn Your Idea Into Success

Those with a clear understanding of what it takes to turn an idea into reality are the ones that walk away with the title.

By Jonathan Løw

Building a Business

How to Find Your Startup’s Niche

If you're targeting a market with a lot of buzz, you're aiming wrong.

By Helen Kontozopoulos

Building a Business

How to Bring Authenticity to Your Startup’s Marketing Strategy

People are tired of being pushed into something they don't want.

By Baptiste Monnet

Building a Business

5 Myths That May Be Causing Your Startup to Stall

Common pitfalls and misconceptions entrepreneurs need to avoid when starting their business.

By Nico Barawid

Building a Business

Why You Should Build a Startup When Everything Has Already Been Invented

Clients and colleagues regularly ask me about this topic.

By Vasily Voropaev

Building a Business

Why Business Management for Startups is Essential for Growth

You'll need these skills to keep your business profitable and thriving for years to come.

By Melissa Houston

Marketing

Branding Is Indispensable. Are You Using It to Your Advantage?

Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.

By Jessica Wong

Building a Business

8 Practical Tips for Successfully Launching Your Startup

How to get your startup from ideation to execution.

By Christian Nwachukwu

Thought Leaders

How to Earn an In With the Supportive Partners You Need

Three tips for developing the right relationships and justifying your time on partners' calendars.

By Katherine Caraway

Building a Business

3 Important Factors to Consider When Choosing an Area for Your Business

The geographical area of your business can ultimately affect how much you make.

By Warith Niallah

Building a Business

Learn How You Can Start and Scale a Small Business Quickly

Need help starting your business? Find the know-how you need.

By Entrepreneur Store

Building a Business

6 Ways a Startup Can Surpass Entrenched Brands

Entrepreneurs often create businesses but are unable to establish themselves as leaders due to industry giants dominating the market share. This article highlights the factors than an entrepreneur should consider in order to break that dominance and establish themselves as an industry leader.

By Abeer Raza