When it comes to finding careers, we look to an outside list of occupations and force-fit ourselves into one of them instead of starting from what interests us. This is a mistake.
For some, the advice to 'do what you love' seems possible only if you have a passion for things like finance or accounting or coding. That doesn't have to be true.
While exuding passion is at the core of success in both life and business, savvy entrepreneurs know that turning passion into a thriving and profitable company requires more than just a strong emotional connection to the brand.