Marketing
6 Reasons Customers Aren’t Opening Your Emails (Infographic)
Avoid these common email marketing sins or end up in the trash folder of eternal doom.
How To | Page 10
Building a Business
A Culturally Diverse Workforce Could Be a Boon to Your Business
Building a Business
When Your Business Navigates Change, Involve Your Employees in the Process Early
By Beth Miller
Thought Leaders
4 Ways Entrepreneurs Can Defeat Depression
Many startup leaders discover that their emotional health ends up reflected in the well-being of their business. Here are some powerful tools to address the downward spiral.
Building a Business
Match the Rewards to the Results
Taking the time to align your company's incentives with numerical targets can pay dividends not only for its long-term business goals, but also for each career that you shape.
By Asha Saxena
Business News
How to Leverage Google+ and Pinterest Search
Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.
Thought Leaders
7 Characteristics of Exceptional Business Professionals
These resilient individuals confidently pursue their goals, mindful and appreciative of others around them.
Thought Leaders
An Ode to an Entrepreneur’s Supportive Spouse
Starting a business is a team sport. So here's a thanks to the generous backer at home who provides valuable help and love.
Building a Business
How to Make Your Ecommerce Site Happen
If you want to sell anything online, this is where you should start.
Building a Business
Don’t Let Employees Park Their Brains at the Door
Managers should regularly solicit and welcome recommendations, suggestions and input about company processes.
By Jim Alampi
Building a Business
Lust and Love in the Workplace
An attorney outlines six ways to minimize the risk that office romances will lead to litigation.
Building a Business
4 Keys to Crafting a Winning Startup Story
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Building a Business
The Essential Guide to Creating a Distinctive Personal Brand
How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
By Mel Carson
Thought Leaders
Feeling a Lack of a Close Shave, She Invented a Solution
An entrepreneur goes after a niche in the women's razor market.
Thought Leaders
The Critical Lesson of Letting Bad Employees Go
A CEO shares insights about why it's important to fire fast.
By Eric Siu
Building a Business
8 Pointers for Setting a Price in Negotiations
This numeric value is super critical as it affects the profit you'll get from a deal.
Marketing
Perform Powerful Personalized Marketing in 4 Easy Steps
First tackle the low-hanging fruit and then build up to more ambitious campaigns.
Thought Leaders
Spread the Love in the Workplace
Employers can do a few simple things to make their employees feel appreciated all year-round.
By Andre Lavoie
Building a Business
Create a Corporate Mentoring Program and You May Reap the Benefits
The benefits of having experienced employees train those with less expertise are many.
Marketing
9 Habits of Persuasive Business Leaders
Be effective in negotiations by enlisting these techniques. Then you'll practice the art of influencing others with finesse.
Marketing
Win Customer Loyalty With an Unexpected Experience
Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
By Chip R. Bell
Thought Leaders
5 Tips for Entrepreneurs to Keep Moving Forward
To be successful in business, stay in action, even if it means going sideways at times (as in soccer) to reach a goal.
By Jesse Torres
Building a Business
6 Selling Points About Working for a Small Startup
Your fledging company can compete for the best employees by marketing its newness to its advantage.
By Josh Steimle
Building a Business
4 Meeting Mistakes That Are Wasting Your Time
Even a productive session can go awry. Here's how to keep unwanted scenarios to a minimum.
By Marty Fukuda
Building a Business
6 Tips for Overcoming a ‘No’ When Seeking Funding
Encountering a rejection from an angel investor, friend or crowdfunder can be disheartening. But it just may be a signal to try new approaches.
Business Accounting
Last-Minute Bookkeeping Tips Before You See the Tax Man
The good news is that there's a way to properly prepare for this, er, taxing process to avoid all this agony next year.
Thought Leaders
How to Reinvent Yourself
Here's how to make the leap from carrying around that grand but unfulfilling job title to becoming the new you.
Entrepreneurs
Focus on Doing This One Thing Every Single Day
You'll minimize the things that stand in your way, preventing you from becoming phenomenal in the game of life.