These Researchers Know When and Where You’re Drunk Tweeting

By Nina Zipkin Mar 17, 2016
GongTo | Shutterstock.com

And now for a brief St. Patrick’s Day PSA: If you’re planning any celebratory outings today, drink responsibly and do your level best to not drunk tweet or text. It may seem like a good idea at the time, but the Internet is forever.

Thanks to context clues, you’ll likely be able figure out if you’re on the receiving end of one of these inebriated messages, and now a computer does too, thanks to some researchers at the University of Rochester. They recently built an algorithm to identify tweets sent under the influence and observe general “alcohol-related activity.”

Related: Study: Constantly Texting and Checking Social Media Makes You ‘Morally Shallow’

The algorithm that head researcher Nabil Hossain and his team developed can sort out tweets about alcohol and drinking and tweets sent by people while they are imbibing.

The project was a couple of years in the making, with about 11,000 geotagged tweets collected during 2014 that were sent from New York City and Monroe County, N.Y., (where the university is located) to better figure out where these individuals were tweeting from, such as at home or at the bar, down to about 100 meters with 80 percent accuracy.

Related: What I Wish All My Employees Knew About Twitter

And now for a brief St. Patrick’s Day PSA: If you’re planning any celebratory outings today, drink responsibly and do your level best to not drunk tweet or text. It may seem like a good idea at the time, but the Internet is forever.

Thanks to context clues, you’ll likely be able figure out if you’re on the receiving end of one of these inebriated messages, and now a computer does too, thanks to some researchers at the University of Rochester. They recently built an algorithm to identify tweets sent under the influence and observe general “alcohol-related activity.”

Related: Study: Constantly Texting and Checking Social Media Makes You ‘Morally Shallow’

The algorithm that head researcher Nabil Hossain and his team developed can sort out tweets about alcohol and drinking and tweets sent by people while they are imbibing.

The project was a couple of years in the making, with about 11,000 geotagged tweets collected during 2014 that were sent from New York City and Monroe County, N.Y., (where the university is located) to better figure out where these individuals were tweeting from, such as at home or at the bar, down to about 100 meters with 80 percent accuracy.

Related: What I Wish All My Employees Knew About Twitter

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Nina Zipkin

Staff Writer. Covers leadership, media, technology and culture. at Entrepreneur Media
Entrepreneur Staff
Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

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