Naming Contest May Christen This $300 Million Ship ‘Boaty McBoatface’

By Dan Bova Mar 21, 2016
NERC

Asking the good people of social media for help with your brand doesn’t always go so swimmingly, as England’s Natural Environment Research Council most recently learned.

NERC opened a social-media call for name suggestions for its new icebreaker, which has been called the biggest and most technologically advanced British research vessel ever built. According to CNN, NERC asked for names that were inspirational, possibly evoking a great historical figure or a landmark. While it got some suggestions along those lines, take a look at the latest poll results from its Twitter account:

PR disaster or greatest name ever? We’re siding with the latter. Watch the video below to see what the ship will be tasked with, then go ahead and put the power of your click behind whichever name, well, floats your boat.

Asking the good people of social media for help with your brand doesn’t always go so swimmingly, as England’s Natural Environment Research Council most recently learned.

NERC opened a social-media call for name suggestions for its new icebreaker, which has been called the biggest and most technologically advanced British research vessel ever built. According to CNN, NERC asked for names that were inspirational, possibly evoking a great historical figure or a landmark. While it got some suggestions along those lines, take a look at the latest poll results from its Twitter account:

PR disaster or greatest name ever? We’re siding with the latter. Watch the video below to see what the ship will be tasked with, then go ahead and put the power of your click behind whichever name, well, floats your boat.

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Dan Bova

VP of Special Projects at Entrepreneur.com
Entrepreneur Staff
Dan Bova is the VP of Special Projects at Entrepreneur.com and host of the How Success Happens podcast. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little...

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