Slurpees’ Big Obama Moment – How Your Business Can Get Some Celebrity Glitter

By Carol Tice • edited by Dan Bova • Nov 05, 2010

Opinions expressed by Entrepreneur contributors are their own.

“Slurpee Summit.”
  • Offer freebies. The chain has offered to cater a Slurpee Summit and deliver both red and blue Slurpees — or to possibly create a new purple one to symbolize coming together. Such a summit would, of course, only create massive amounts of additional free publicity for Slurpee.
  • Advertise. 7-Eleven is whipping together a national newspaper ad to pick up on the presidential mention.
  • Revisit strategy. This brand just became a star. So 7-Eleven told USA Today it plans to take a new look at Slurpee’s positioning. Stay tuned for a new slogan, new packaging — who knows where it will all end.
President Bill Clinton has eaten there Actively expose the celebrity to your brand Ask for an endorsement Think goodie bags Be on the lookout. Broaden your definition of celebrity. think Britney Spears
“Slurpee Summit.”
  • Offer freebies. The chain has offered to cater a Slurpee Summit and deliver both red and blue Slurpees — or to possibly create a new purple one to symbolize coming together. Such a summit would, of course, only create massive amounts of additional free publicity for Slurpee.
  • Advertise. 7-Eleven is whipping together a national newspaper ad to pick up on the presidential mention.
  • Revisit strategy. This brand just became a star. So 7-Eleven told USA Today it plans to take a new look at Slurpee’s positioning. Stay tuned for a new slogan, new packaging — who knows where it will all end.
President Bill Clinton has eaten there Actively expose the celebrity to your brand Ask for an endorsement Think goodie bags Be on the lookout. Broaden your definition of celebrity. think Britney Spears

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Carol Tice

Owner of Make a Living Writing
Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

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