Lessons From the Old Spice Man
By Craig Reiss
@Old Spice
here
1. Create a persona that is strong and on point
2. Seed social networks with invitations to interact
3. Engage the engaged, the famous and the influencers
4. Personalize the response and people will compete for inclusion
5. Make it episodic and easy to share
6. Keep the videos simple and short
7. Promote it with tie-ins offline
Craig Reiss
is the former Editor-in-Chief of Adweek, Brandweek and Mediaweek, among more than 200 other magazines and Websites. He currently owns Reiss Media, an Internet marketing firm.
By Craig Reiss
@Old Spice
here
1. Create a persona that is strong and on point
2. Seed social networks with invitations to interact
3. Engage the engaged, the famous and the influencers
4. Personalize the response and people will compete for inclusion
5. Make it episodic and easy to share
6. Keep the videos simple and short
7. Promote it with tie-ins offline
Craig Reiss
is the former Editor-in-Chief of Adweek, Brandweek and Mediaweek, among more than 200 other magazines and Websites. He currently owns Reiss Media, an Internet marketing firm.
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