What to Do When Your Marketing Isn’t Producing Results

Patience and persistence are key when developing your content marketing strategy.

By Eric Siu Jun 28, 2018
Entrepreneur Network

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your content marketing.

Siu, who worked on his own podcast for two years before seeing real results, says that the ROI on marketing is not always clear-cut. The connections and clout he eventually established from his work came after an extended amount of time and persistence. Even these instances of building new relationships and developing partnerships are hard to see as returns, at times. To this, Siu says great marketing efforts are often not directly obvious. At the end of the day, hard work, patience and commitment will help you see results.

To learn more about the long-term benefits of content marketing, click the video above.

Related: The One Customer Relations Tip You Need to Grow Sales

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EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your content marketing.

Siu, who worked on his own podcast for two years before seeing real results, says that the ROI on marketing is not always clear-cut. The connections and clout he eventually established from his work came after an extended amount of time and persistence. Even these instances of building new relationships and developing partnerships are hard to see as returns, at times. To this, Siu says great marketing efforts are often not directly obvious. At the end of the day, hard work, patience and commitment will help you see results.

To learn more about the long-term benefits of content marketing, click the video above.

Related: The One Customer Relations Tip You Need to Grow Sales

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere. at Single Grain
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

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