Should You Be the Face of Your Business?
There are plenty of ways to be your own best spokesperson–and a few reasons not to.
Opinions expressed by Entrepreneur contributors are their own.
Would you rather let someone else do the talking for you? Boost Your Brand |
- Am I comfortable in the position of speaking for the brand?
- Am I OK being on camera? In the spotlight? Potentially famous?
- Do my ethics and values match those of the company?
- Should the skeletons in my closet be revealed, what will this mean for my company?
- Is putting my face to the brand the best fit for my business goals? Will this help or hurt my company’s growth? How will this affect any plans to sell the firm?
- Does my visual persona match and elevate the company? Do I look the part?
- Do I have a marketing budget to properly execute this strategy? This might include media training, wardrobe and makeup consulting, and experts to oversee a website, blog, speaking engagements and media appearances. “This is not a do-it-yourself approach,” Veitia says.
Would you rather let someone else do the talking for you? Boost Your Brand |
- Am I comfortable in the position of speaking for the brand?
- Am I OK being on camera? In the spotlight? Potentially famous?
- Do my ethics and values match those of the company?
- Should the skeletons in my closet be revealed, what will this mean for my company?
- Is putting my face to the brand the best fit for my business goals? Will this help or hurt my company’s growth? How will this affect any plans to sell the firm?
- Does my visual persona match and elevate the company? Do I look the part?
- Do I have a marketing budget to properly execute this strategy? This might include media training, wardrobe and makeup consulting, and experts to oversee a website, blog, speaking engagements and media appearances. “This is not a do-it-yourself approach,” Veitia says.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Subscribe Now
Already have an account? Sign In
