Overcome Cross Channel Marketing Barriers (Infographic)

By Linda Lacina Aug 25, 2015
Shutterstock

While your team wants to maximize every relevant channel, that’s no easy feat. Recent research from Experian finds that marketers are stymied by everything from siloed departments to irrelevant technology when it comes to harnessing the channels for brands. Luckily, automating data and orchestrating efforts between departments can give you access to the all-too elusive single view into what your customers need.

Click to Enlarge

3 Keys to Success

Related: Study Reveals Cross Channel Marketing Challenges

While your team wants to maximize every relevant channel, that’s no easy feat. Recent research from Experian finds that marketers are stymied by everything from siloed departments to irrelevant technology when it comes to harnessing the channels for brands. Luckily, automating data and orchestrating efforts between departments can give you access to the all-too elusive single view into what your customers need.

Click to Enlarge

3 Keys to Success

Related: Study Reveals Cross Channel Marketing Challenges

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Linda Lacina

Entrepreneur Staff
Linda Lacina is the former managing editor at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com. Follow her at @lindalacina on Twitter.

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