A Guide to Responding to Negative Reviews on Glassdoor (Infographic)

One bad review can turn potential candidates away — here’s how to combat them.

By Rose Leadem Jul 29, 2017
Tom Werner | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Glassdoor has become a great resource for people to learn about a company, as the career website allows employees to write anonymous reviews.

Related: Is Employee Feedback Missing at Your Company? Here’s Why and How to Fix It.

Although sometimes, an angry or emotional employee might leave a company an undeserved poor review. And with nearly 61 percent of job seekers saying they read Glassdoor reviews before making a decision about a potential employer, it’s important to monitor your reputation on the site.

There’s a right way to respond to bad Glassdoor reviews. For starters, don’t just ignore the comment altogether. Instead, respond with a “thank you.”

When you’re responding to a negative review with a “thank you,” you should also address each point that they’ve made in their comment — publicly explain how the company plans to solve the issue. In addition, combat the negatives with some positives so people see that your company is a great place to work. Share positive aspects of the company to give a broader view. Not only that, but the response should come from the company’s CEO to make it more powerful.

Related: Five Steps for Giving Productive Feedback

To learn more about how to respond to negative staff reviews on Glassdoor, check out Headway Capital‘s infographic below.

Glassdoor has become a great resource for people to learn about a company, as the career website allows employees to write anonymous reviews.

Related: Is Employee Feedback Missing at Your Company? Here’s Why and How to Fix It.

Although sometimes, an angry or emotional employee might leave a company an undeserved poor review. And with nearly 61 percent of job seekers saying they read Glassdoor reviews before making a decision about a potential employer, it’s important to monitor your reputation on the site.

There’s a right way to respond to bad Glassdoor reviews. For starters, don’t just ignore the comment altogether. Instead, respond with a “thank you.”

When you’re responding to a negative review with a “thank you,” you should also address each point that they’ve made in their comment — publicly explain how the company plans to solve the issue. In addition, combat the negatives with some positives so people see that your company is a great place to work. Share positive aspects of the company to give a broader view. Not only that, but the response should come from the company’s CEO to make it more powerful.

Related: Five Steps for Giving Productive Feedback

To learn more about how to respond to negative staff reviews on Glassdoor, check out Headway Capital‘s infographic below.

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Rose Leadem is a freelance writer for Entrepreneur.com.

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