Start a Cereset Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $103K - $227K

Units as of 2025: 63 40.0% over 3 years

Cereset, founded by Lee Gerdes in 2004, is a clinic focused on brain health and new technologies. Since it started franchising in 2018, Cereset has opened more than 25 units around the United States, to go along with several international locations. It’s headquarters are located in Scottsdale, Arizona.

Cereset uses non-invasive technology to help balance the brain, bringing multiple other benefits for the human body. According to Cereset and clinical research, a balanced brain increases performance and energy, supports restful sleep, releases stress, enhances learning and memory, overcomes worry and anxiety, and restores hope and happiness.

These sessions can restore a person's well-being and help with problems such as insomnia, sleep apnea, anxiety, chronic stress, depression, post-traumatic stress, anger, memory, post-concussion symptoms, foggy thinking, persistent COVID-19 symptoms, and many others.

Why You May Want To Start a Cereset Franchise

Cereset will most likely find someone who enjoys technology and working with discoveries and alternative procedures as an ideal franchisee. However, franchisees with Cereset do not necessarily need to have any previous experience in the technological or medical field.

If awarded a franchise, franchisees receive a great deal of support from the Cereset brand throughout the franchising process. In addition to pre-opening training, Cereset franchisees receive support through brand awareness, marketing, research, and construction. They also receive hands-on training and continued support after their franchise location has opened.

Cereset usually provides new franchisees with several hours of on-the-job training and over 75 hours of classroom training.

Cereset has been named a Top New Franchise by Entrepreneur.

What Might Make a Cereset Franchise a Good Choice?

Opening a Cereset franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.

To be part of the Cereset team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising fees and royalty fees.

How To Open a Cereset Franchise

Cereset is looking for new franchisees in the U.S and around the world. Before making any financial commitment or signing an agreement with Cereset, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Cereset franchising team questions.

As you decide if opening a Cereset franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Cereset franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

It may be a good idea to speak with a financial advisor or attorney in order to make sure that you have the necessary financial resources to own and operate a Cereset franchise.

Company Overview

About Cereset

Industry	Personal-Care Businesses
Related Categories	Miscellaneous Personal-Care Businesses, Health & Wellness, Mental Health Services
Founded	2004
Parent Company	Brain State Holding Co. Inc.
Leadership	Russ Scholl, President
Corporate Address	15150 N. Hayden Rd., #106 Scottsdale, AZ 85260
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok

Business Overview

Franchising Since	2018 (7 years)
# of employees at HQ	10
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	63 (as of 2025)

Information for Franchisees

Here's what you need to know if you're interested in opening a Cereset franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$35,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$102,900 - $226,600
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	8%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	5 years
Is franchise term renewable?	Yes

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	31 hours
Classroom Training	81 hours
Ongoing Support	Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes