Start a The Barre Code Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $268K - $421K

Units as of 2022: 28 30% over 3 years

The Barre Code was founded in 2010 by Jillian Lorenz and Ariana Chernin. Their mission was to create a fitness program that accommodates everyone while promoting acceptance and a positive growth environment for women. The Barre Code helps clients become their most effective selves by exceeding their personal fitness limits through three core programs: Barre, Brawl, and Boot camp.

The Barre Code started franchising in 2013 and has since expanded to more than 40 locations in the U.S. The brand has grown to have a community of over 200,000 members. The Barre Code aims to provide a platform where women, members, and franchisees can take the fitness concept and positively impact their lives and those around them. Whether you're a beginner or a seasoned fitness guru, The Barre Code will always seek to find the right class for you.

Why You May Want to Start a The Barre Code Franchise

As a franchisee, the corporate team at The Barre Code will help you pick a studio space and provide you with all the studio design services to ensure your new center aligns with the brand. Additionally, you will receive new routines, custom playlists, promotional materials, and social media graphics every month to help you grow your The Barre Code studio and create a stable and potentially growing customer base.

While your business is taking shape, The Barre Code team will help install your equipment, signage, and music systems. Your lead trainers will also receive an intensive multi-week training program, and The Barre Code will support your marketing team in their promotional efforts for the launch of your new fitness studio.

What Might Make a The Barre Code Franchise a Good Choice?

To be part of The Barre Code team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and renewal fees. Franchisees will also need to meet the franchise's set net worth and liquid capital requirements.

The Barre Code has partnered with third party financial lenders that can help cover the costs of the franchise fee, startup, equipment, inventory, and payroll.

How To Open a Barre Code Franchise

The first phase in your journey to become a The Barre Code franchisee is the discovery phase. Here, you will submit an inquiry form. Next, a representative may contact you to brief you on the franchise's brand, operations, marketing, and real estate. If you are a good fit for the franchise, you will complete the official franchise application before participating in a franchising webinar.

The next step is attending the virtual discovery day, where you will learn about your business's day-to-day operations, how to market your business effectively, and how to create a loyal membership following. At this stage, the head team and current franchisees will be open to answering any questions you may have.

The final steps involve signing the franchise agreement, recruiting and training your team, and at last, launching your new The Barre Code franchise.

Company Overview

About The Barre Code

Industry	Health & Wellness
Related Categories	Barre Fitness, Fitness
Founded	2010
Parent Company	BCB Fit LLC
Leadership	Jillian Lorenz, Cofounder & Co-CEO
Corporate Address	106 E. Liberty St., #310 Ann Arbor, MI 48104
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	2013 (12 years)
# of employees at HQ	29
Where seeking	This company is offering new franchises throughout the US.
# of Units	28 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a The Barre Code franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$39,500
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$268,230 - $420,704
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$400,000 - $420,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000 - $225,000
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	The Barre Code has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	92 hours
Classroom Training	209 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	1-2
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes