Inventor of Desi Robots How Invento Robotics, Bengaluru-based robotics firm happened

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Balaji Viswanathan, 35, has learnt his money lessons. The Bengaluru-based robotics firm, Invento Robotics, happened only after he crossed many hurdles in more than a decade. Starting with a team of just three in 2016, Invento Robotics now employs 23 people.

It plans to launch its subsidiary in Dubai. Balaji says, "Our robots provide contextual customer engagement through speech and allow third parties (industries) to tweak their functioning suitable to their requirements. It helps firms offer their customers a personal experience through face recognition, initiating conversations and automating a variety of jobs leading to a decrease in operation costs."

The company has adopted a cautious approach while charting its growth. Balaji says, "At each point, we wanted to make sure that we are profitable. The goal was to consistently create a new IP and develop its brand image."

Perhaps, the commitment to making profits from the beginning dates back to 2005, when Balaji interned in a US-based defence company which suddenly ran out of money. His belief got credence when he launched his own Edtech startup, NalandaU, in 2009 and Zingfin.com - a Fintech startup in 2011, both of which could not convince VCs.

Balaji says, "I realised that I was ahead of the market by a year or two." His third initiative Limitless, which aimed to help people stick to productive habits, got huge traction but failed to monetise. Balaji says, "I realized that a startup owner should stay in the market for a prolonged period. It is essential to earn money from the beginning." Invento is on a fundraising round and expects to clock revenues of Rs 30 crore for FY20.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.