Marketing
Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.
John Williams
John Williams is the founder and president of LogoYes.com, the world's first do-it-yourself logo design website. During John's 25 years in advertising, he's created brand standards for Fortune 100 companies like Mitsubishi and won numerous awards for his design work.
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More From John Williams
Marketing
Is Their Perception Your Reality?
Find out if your branding efforts are making a positive impact on your customers.
Marketing
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It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Thought Leaders
Know–and Brand–Thyself
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
Marketing
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Want to keep your audience's attention? Here's how to keep it short.
Marketing
Highlight Your Brand with a Favicon
Want to capture your web audience? Use a 'favorites icon.'
Marketing
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Marketing
Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Marketing
Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.
Marketing
Creating Sales Tools That Build Your Brand
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Marketing
Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.
Marketing
Hiring a Branding Professional
Looking to improve your company's image? Here's how to find the firm to help you do it.
Business News
Living Your Brand
Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.
Marketing
The Art of Rebranding
Update a tired brand or create an entirely new identity with a smart rebranding strategy.
Marketing
The ABCs of Business Cards
5 tips for creating a professional business card that leaves a lasting impression.
Marketing
Using Your Logo in Memorable Ways
So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.
Marketing
Name Your Business in 3 Easy Steps
First impressions are everything, so here's how to choose a name your customers will bond with.
Marketing
Is it Time to Broaden Your Branding Horizon?
Know the risks and rewards of extending your brand before you put your name on the line.
Marketing
Building a Money-Making Brand
Stand out from the competition with these 5 steps to creating a winning brand platform.
Marketing
Crafting a Memorable Logo
Our branding expert shares five reasons why your business needs a logo your customers won't forget.
Building a Business
3 Steps to Branding Your Website
Keep customers coming back for more with these tips for making a good impression with your site.
Tech
8 Common Misconceptions About Business Websites
Ready to continue your branding efforts online? Our expert tells you what you should know before you build your website.
Business News
Creating Brand Standards for Your Business
You can set your business apart with consistently designed marketing materials. This branding expert shows you how.
Marketing
The ABCs of Print and Web File Formats
When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
Business News
Branding Basics
What exactly is a brand and what does it do for your biz? These simple insights will help you develop your own.
Business Branding
Creating a Brand: How To Build a Brand From Scratch
Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.
