Google Adds New AI-Powered Feature By making this change to Google Shopping, the company hopes to improve the experience for the more than one billion customers who use this tool every day to look through products, evaluate costs, and plan purchases.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

By making this change to Google Shopping, the company hopes to improve the experience for the more than one billion customers who use this tool every day to look through products, evaluate costs, and plan purchases. In the upcoming weeks, Google's shopping section—powered by its sophisticated Gemini AI algorithms and the expansive Shopping Graph with 45 billion product listings—will launch in the US. This feature might not be flawless because it is experimental.

Google is requesting user input in order to increase its accuracy. The "Shopping Tab" in Google Search or shopping.google.com are the two ways users can access the new Google Shopping. These are Google Shopping's upcoming features.

Google's shopping experience has been redesigned with AI to make product research easier and help shoppers find the right items more quickly. For example, when users search for "men's winter jacket for Seattle," Google will provide an AI-generated brief that highlights important factors for their particular needs. Users will see product recommendations from multiple sources with explanations of why they fit your criteria, along with organized categories and links to relevant articles for further research. Users will be able to refine results by size, availability, and other preferences, and the new experience incorporates virtual try-on capabilities powered by AI and AR to improve the shopping experience.

Based on user preferences, the new Google Shopping homepage provides a personalized feed of goods and videos. They can simply continue their investigation where you left off thanks to this. The Google Shopping menu allows users to control their preferences and disable personalization by selecting "Shopping preferences." Google Shopping will prioritize sales and discounts in addition to offering a customized shopping experience. Price comparison tools, price insights, price tracking, and a special offers page that can be accessed by clicking the "Deals" link at the top of the page are all features of the platform. Additionally, Google Shopping will let customers browse many stores in one location and give brands a variety of methods to interact with customers, such as comprehensive product information and AI shopping.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.