Apple To Rival OpenAI With Its Own GPT The iPhone maker has built its own framework, known as "Ajax", to create large language models (LLMs) and is also testing a chatbot that some engineers call "Apple GPT".

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

YouTube

The tech giant Apple is currently working on artificial intelligence (AI) offerings similar to OpenAI's ChatGPT and Google's Bard. The iPhone maker has built its own framework, known as "Ajax", to create large language models (LLMs) and is also testing a chatbot that some engineers call "Apple GPT".

Apple till now has held back from any big moves in AI and even avoided mentioning the buzzword at its developer conference in June. Unlike other tech giants such as Alphabet and Microsoft which have made bold moves to incorporate the breakthrough technology. Since the news about Apple's latest AI venture broke out, shares of Microsoft, Nvidia and Alphabet dropped more than 1 per cent after the report. However, Apple subtly pushed advanced AI in some of its products such as Apple Photos, on-device texting, and the recently launched mixed-reality headset Vision Pro. Apple's core AI product, voice assistant Siri, has also stagnated over the years in terms of advancements.

Apple's new virtual assistant summarizes text and answers questions based on data it has been trained with and is being used internally for product prototyping, according to the report. Employees say the tool essentially replicates Bard, ChatGPT and Bing AI, and works as a web application. Apple does not yet have a concrete plan for the tools it is developing, but it is aiming to make a significant AI-related announcement next year, according to the report.

Kavya Pillai

Former Correspondent

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.