YouTuber Ashish Chanchlani Steps Into Beauty and Wellness Space with New Brand 'OG Beauty' OG Beauty partners with YouTuber Chanchlani, marking a significant milestone. His beauty and wellness brand launch is expected to create buzz and expand OG Beauty's audience reach.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ashish Chanchlani, Co-founder of OG Beauty

Ashish Chanchlani, the YouTuber famous for his comedic and entertaining content, is stepping into the beauty and wellness space with a fresh venture—OG Beauty.

Co-founded by Chanchlani, the brand is poised to redefine beauty by combining entertainment with self-care, leveraging his massive online influence to create innovative and affordable skincare and wellness products.

OG Beauty is designed to stand apart from its parent brand, RENEE Cosmetics, carving out its own distinct identity in the industry. What makes this collaboration unique is that Chanchlani isn't just the face of the brand—he is a co-founder, deeply involved in product development and marketing strategies. His creative vision will be integral to OG Beauty's direction, ensuring the brand stays authentic, innovative, and connected to the modern consumer.

Ashish Chanchlani, Co-founder of OG Beauty, stated, "My fitness journey has ignited a passion for self-love and expression. Partnering with OG Beauty will help me blend my love for content creation with my desire to build impactful products. Together, we'll create fun, effective, and affordable skincare and wellness products that empower everyone to feel confident and beautiful."

This venture marks a landmark moment for both OG Beauty and Chanchlani, as he becomes one of the few YouTubers in India to enter the beauty industry with his own brand. With his creative touch and hands-on approach, OG Beauty is set to capture the attention of a wider audience and make waves in the beauty and wellness market.

OG Beauty aims to offer high-quality, cruelty-free products that cater to diverse skin and body needs. With sustainability at its core, the brand promises to empower users while embracing nature. From skincare essentials to vibrant cosmetics, OG Beauty is ready to offer products that nurture both body and soul.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.