Why Corporate Treasury and Family Offices Should Consider Bitcoin Multiple reports suggest that firms such as Tesla and Microstrategy amongst others, are building portfolios with investments in Bitcoin and other crypto assets

By Raj Karkara

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

fabrikasimf via Freepik

Staying ahead of the curveas a business mantra, this mandate is vital for scale and success. It is valid for crypto as well. After the upheavals of the past few years, crypto has emerged strong, drawing both consumer and institutional interest. In the past few years, it has emerged as a serious asset class that is drawing the attention and increasingly seen as a viable option for portfolio diversification and a hedge against inflationary pressures. Crypto adoption is picking up pace both in the case of retail and institutional investors. Multiple reports suggest that firms such as Tesla and Microstrategy amongst others, are building portfolios with investments in Bitcoin and other crypto assets.

WHY IS CRYPTO IN DEMAND?

The significant development in mainstream adoption occurred when the SEC, in January, greenlighted Bitcoin ETFs. Investors and big family firms seek alternative assets for steady yields and large-scale wealth creation and preservation. This has prompted a spike in interest among institutional investors and family offices in the advanced economies. Moreover, the US Lower House passed a crypto-focused bill, proposing a regulatory framework for digital assets, to boost the Web3 ecosystem.

Meanwhile in India, SEBI has put forward a multi-regulator framework proposal, with different regulators handling crypto subgroups indicating a focus on investor protection and market integrity. Reducing the ambiguity is bound to create interest from investors and family offices. Moreover, as family offices seek wealth creation and long-term economic growth, crypto investments will help.

BUILDING A DIVERSE PORTFOLIO

At the basic level, Bitcoin investments can help diversify investment portfolios. This works because crypto often behaves differently from traditional investment options. This means its price movements follow an independent path, thereby reducing risk.

TESTED STORES OF WEALTH

As the crypto market evolves, Bitcoin has emerged as 'digital gold' because its limited supply with halving events keeping a check on its supply. Its features of decentralisation, pseudonymity, and democratic access make it one of the most promising assets ever created.

Besides being a valuable resource, Ethereum is emerging as a key building block of the emerging decentralized finance (DeFi) sector. As new-age tools gain traction, it is bound to be a valuable longterm asset for corporate treasuries and family offices. Moreover, as industries like decentralized finance come to the fore with their promise of decentralized transactions and higher yields, family offices can look at allocating some of their funds to the DeFi basket.

As the crypto market matures, integrating digital assets into corporate treasury and family office strategies becomes less a question of 'if' and more a question of 'when' and 'how much'. The benefits of diversification, the potential to invest in game-changing technologies, and exposure to a new asset class are compelling. By embracing these opportunities early on, businesses and family offices can position themselves at the cusp of financial transformation and growth and help them scale.

Raj Karkara

Chief Operating Officer (COO), ZebPay

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.