Anand Mahindra Asks Twitterati to Help Name His Next Car Striking a chord, the tweet quickly went viral receiving more than 1,000 likes, 124 retweets and a flood of replies from Indians sharing the suggestions from Sanskrit to Haryanvi words.

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Youtube: Mahindra École Centrale

Twitter has always been a go-to source for getting ideas, suggestions and staying current with daily news and trends. Since the dawn of this social media platform, celebrities have been trying to engage with fans on an individual level to grow their brand. And, our business tycoons are also no less than anyone.

Anand Mahindra, the Executive Chairman of Mahindra Group is known for using Twitter actively over the years. With 6 million followers, Mahindra has emerged as one of the defining Twitter voices of the business world, someone who will happily share interesting videos and fairly engages with anybody who replies on his post.

From sharing amazing Whatsapp video to announcing his intention of building India's own Facebook, Mahindra is quite active on Twitter in terms of sharing his thought-provoking tweets candidly on the social network.

What's In The Name?

Recently, he was seen asking suggestions for the name of Mahindra's next car on Twitter. This all started when a user asked Mahindra if there are any chances of him producing a car with an Indian name.

"Dear sir @anandmahindra m planning to buy my first car, is there any chance of production of a car having the CAR NAME in any Indian language?" the user tweeted.

Well, now Mahindra has taken a step forward to invite suggestions from his followers for possible car names in an Indian language.

"Give me some suggestions...I enjoy collecting a library of possible car names....," he replied to the user.

Striking a chord, the tweet quickly went viral receiving more than 1,000 likes, 124 retweets and a flood of replies from Indians sharing the suggestions from Sanskrit to Haryanvi words. His timeline was flooded with names like Mahindra Tandav, Anandi, Sheraa, Pushpak, Rush and many more.

Yet another follower suggested, "Mahindra Aarabhi', which means a raaga in music which floats effortlessly. The response Mahindra got was overwhelming. He expressed gratitude towards his followers.

"What an amazing response..My sincere gratitude to everyone for these incredibly useful inputs. My library of names is going to grow exponentially. Now I'm worried that competitors will also be able to access this useful advice on my timeline!," tweeted Mahindra.

Nailing Social Media:

It will be interesting to see if he actually takes his followers' ideas seriously. However, this is not the first time when the veteran entrepreneur has gone all out on social media to invite proposals from users on a specific issue.

This year in March, he took to twitter sharing his grief over the broken trust of users by Facebook. He also said he'll be happy to seed fund the startups which are building a secured social media platform. On Twitter, Mahindra expressed his willingness to fund a social media platform built out of India.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.