Tech Mahindra Launches 3D Proptech Platform The platform is built with the aim to generate images of homes and a complete home environment, in near real manner using photo realism features and capabilities provided by Epic Games' Unreal Engine 5

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, and Mahindra Lifespace Developers Ltd., the real estate and infrastructure development arm of the Mahindra Group, has announced the launch of a platform to provide 3D immersive experiences to customers that will redefine their home-buying experience. This platform is built with the aim to generate images of homes and a complete home environment, in near real manner using photo realism features and capabilities provided by Epic Games' Unreal Engine 5.

"For buying new apartment homes, the traditional process has been that customers will visit the project site, look at models of the project and visit/show apartments. With the advancements in Prop Tech, it's time we disrupted these traditional buying approaches. Metaverse offers an opportunity where potential home buyers can be teleported to their future homes, experience their homes and surroundings fully, even before they are built in the physical world. This makes customers completely sense and experience their new homes, without leaving anything to imagination. The platform built by Tech Mahindra for Mahindra Lifespaces, will provide a first-of-its-kind near-real experience of apartments to end customers, using Epic Games' Unreal Engine capabilities," said Rajesh Dhuddu, global head, Emerging Technologies, Tech Mahindra.

According to an official statement by the company, Tech Mahindra's platform will provide customers with an immersive 3D experience of Mahindra Lifespaces' newly designed real estate properties. The platform will allow several hundreds of concurrent users to experience the projects in the Metaverse, where they will be able to teleport themselves into their future homes, collaborate remotely with family members and communicate with them to speed up their purchase decisions.

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates, and the society to Rise for a more equal world, future readiness, and value creation.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.