Samantha Ruth Prabhu - From Silver-Screen Star to Serial Entrepreneur With a new marriage and a renewed outlook, Samantha Ruth Prabhu is shaping a business journey rooted in wellness, empowerment, and mindful living.

Samantha Ruth Prabhu, acclaimed for her performances in films such as Mahanati, Khushi, Super Deluxe and The Family Man 2, is one of the best-known actresses in Indian film industry. She has just started a new chapter in her personal life as she got married to filmmaker Raj Nidimoru. This uniting of creative forces is an amazing combination of compassion, friendship, and love developed over months through their interest in spirituality, storytelling, and healing. They both met in typically professional circumstances while they were shooting for The Family Man 2 and eventually fell in love and are now married.

Besides known for her acting prowess and powerful characters on screen, Samantha Ruth Prabhu is also developing her entrepreneurial career in new and exciting directions that are, very often, an extension of her personal growth and her journey outside the film industry. She has been quietly developing many different facets of business ownership, spanning wellness, sustainable living, women's health, and even production. This reflects an evolving trend among modern Indian actors: leveraging fame not just for films but to build lasting business legacies.

Samantha's Entrepreneurial Ventures & Investments:

ZOY - Redefining Women's Wellness

A menstrual and women's health brand established with an emphasis on creating toxin-free, scientifically validated products for females, ZOY was co-founded by Samantha in 2025; her long-term interest in both wellness and women's health led Samantha to co-found ZOY. Unlike all sanitary pad companies, ZOY also provides women with herbal and medicated pads as well as a line of reusable menstrual cups that are rooted in the premise of empowering feminine health through clean-label products and building a strong community among female consumers.

Secret Alchemist - Holistic Aromatherapy & Personal Care

Samantha has also served as co-founder of Secret Alchemist, an aromatherapy company that sells products through direct-to-consumer channels. Since Samantha joined, the company raised $500,000 in seed capital; their initial offerings include herbal with essential oils.

Nourish You - Championing Sustainable Superfoods

Among the companies in her investment portfolio is Nourish You, an organic superfood company that is marketed as being vegan-friendly and millet-based. Samantha's decision to invest in this company was driven by her own use of and belief in the brand's ability to make quality vegan superfoods available in India.

Further demonstrating the evolution of her career is her commitment to supporting the launch of Millet Mlk, Nourish You's very first plant-based lactose-free vegan alternative to milk, which is indicative of the increased awareness regarding health issues and emerging demand for more green and sustainable food products arising out of the rapidly evolving health awareness in India.

Investments and Related Business Ventures

Samantha has also made an investment in other businesses that extend beyond food and wellness. She was an early backer for SustainKart which provides ecological/sustainable consumer products in the areas of personal care, home and wellness products. Samantha is also a reported co-owner of several companies that include a preschool, a fitness supplement company, and a film production company in addition to having investments in the lifestyle brand businesses providing her an extensive range of investment options within the entertainment industry.

What This Means for Celebrity Entrepreneurship

The investments made by Samantha demonstrate her values of health, wellness, sustainability, and woman's health being a priority amongst younger, more conscious consumers in urban areas of India. In addition to being known for glamour, Samantha's association with health/sustainable brands has strengthened her female brand equity by making her relatable to many people.

Samantha's star power creates visibility for emerging brands that she partners with, and at the same time, by investing wisely, adds credibility to her public persona beyond simply being an actor. As a result of this, she is creating her own space as a 'modern womanpreneur' and her entrepreneurial experience is also reflective of the shift in the entertainment industry in India towards combining fame and responsibility and turning that into a platform for building an enduring business legacy.

Samantha Ruth Prabhu's Personal Front

Samantha Ruth Prabhu and Raj Nidimoru got married at the abode of Linga Bhairavi Devi within Isha Yoga Center, Coimbatore. Their wedding was an intimate ceremony with only close friends and family members in attendance. The Family Man 2 actress shared dreamy photos from her wedding ceremony and captioned the post, "01.12.2025."