S8UL and KRAFTON Partner to Promote New Multiplayer PvP Game, Bullet Echo India The two previously collaborated for the launch of 'Road to Valor: Empires' early last year

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Press Release

Bullet Echo India is a multiplayer PvP tactical top-down shooter game, developed by KRAFTON in collaboration with ZeptoLab. The game had soft launch on April 4 and has quickly soared to the top spot in the 'Top Free,' 'Action,' and 'New' categories on the Google Play Store.

The game is developed just for the Indian community and features four characters- Maharani Sparkle, Dancer Mirage and Raja Slayer, with the hero Stalker receiving a Indian-tone skin.

"We are excited to join forces with S8UL for our Bullet Echo India. S8UL's innovative approach has consistently set them apart, and their synergy is perfectly aligned with KRAFTON to deliver an unparalleled gaming experience that fans have been eagerly anticipating," said Anuj Sahani, India Publishing Advisor and Head, KRAFTON India Incubator Programme.

The creators of the popular battle royale game, Battlegrounds Mobile India (BGMI), have now partnered with S8UL, an Esports organization to promote the game.

According to the official release, S8UL's lineup of creators which includes the likes of Mortal, Scout, Regaltos, Snax, JokerKiHaveli, PayalGaming, KaashPlays, and others, will create engaging content for YouTube audiences during the official launch of Bullet Echo India.

"We are delighted to partner with KRAFTON for the launch of Bullet Echo India, as this gives us another chance to bring new & enriching gaming experience to the community. With KRAFTON's expertise and our deep understanding of the Indian gaming community, we are confident that Bullet Echo India will excite players across the country. I also look forward to it opening new avenues for esports athletes trying to make a mark in the competitive landscape," said Lokesh Jain aka 8Bit Goldy, Co-Founder, S8UL.

The two previously collaborated for the launch of 'Road to Valor: Empires' early last year.

Paromita Gupta

Entrepreneur Staff

Former Features Writer

Covered news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.