Koo Launches Voluntary Self-Verification For Users Voluntary Self-Verification is granted in the form of a green tick on a user's profile. The feature will empower every user to get verified and enhance user happiness, add credibility and trust among users

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Koo

The Koo App has launched voluntary self-verification, through this any user can now self-verify their profile on the platform within seconds by using their government-approved ID card. This move empowers users to prove the authenticity of their accounts on the platform.

A visible marker in the form of a green tick will identify an account as being self-verified. Koo is the first Significant Social Media Intermediary to enable this feature in accordance with Rule 4(7) the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

"Koo is at the forefront of promoting trust and safety on social media. We are very proud to be the first social media platform in the world to launch a voluntary self-verification system. Users can get self-verified in less than 30 seconds through our safe and secure verification process. This is a huge step towards lending greater authenticity to users and promoting responsible behavior on the platform. Most social media only give this power to some accounts. Koo is the first platform that has now empowered every user to have the same privilege," said Aprameya Radhakrishna, co-founder and CEO Koo.

The Koo App was launched in March 2020 as a multi-lingual, micro-blogging platform to enable Indians to express themselves online in their mother tongue. Koo has been the innovator of language-based micro-blogging. Koo App is currently available in 10 languages – Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.

Shrabona Ghosh

Senior Correspondent

I write on corporates and lead a project called 'Corporate Innovations', wherein I cover large enterprises across technology, auto, FMCG and avaition. I engage in CEO dialogues and run my podcast series: The Big Bosses. You can reach out to me at gshrabona@entrepreneurindia.com
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.