InCred Money Enters Retail Broking with Acquisition of Stocko With the acquisition, InCred Money will now provide a wider array of investment options, including fixed deposits, alternative investments, equities, and derivatives, tailored for digital-first investors.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Bhupinder Singh, Founder and Group CEO of InCred

InCred Money, the retail wealth-tech arm of the InCred Group—has announced its entry into retail broking through the proposed acquisition of South Asian Stocks Limited (SASL), widely known by its brand name 'Stocko'.

Stocko, a discount broker with a daily notional turnover of approximately INR 1 lakh crore, will be rebranded as InCred Stocko, subject to regulatory approvals. The platform will be integrated into InCred Money, expanding its digital-first wealth and investment offerings to now include equities and derivatives trading.

"This acquisition marks a pivotal milestone in our journey to build a full-stack financial ecosystem," said Bhupinder Singh, Founder and Group CEO of InCred. "Stocko gives us a proven platform with serious volume, and we'll bring our tech, capital, and customer-first mindset to unlock its full potential."

Founded in 2013, Stocko has earned a solid reputation among retail investors and active traders for its flat-rate pricing—INR 12.99 per order and subscription models as low as INR 2.99 per order—and user-friendly interface. It offers trading across equities, derivatives, commodities, and currencies, making it a one-stop-shop for serious market participants.

With the acquisition, InCred Money will now provide a wider array of investment options, including fixed deposits, alternative investments, equities, and derivatives, tailored for digital-first investors.

Shrey Jain, CEO of Stocko, stated, "This is a massive leap forward for us. With InCred's backing, we'll scale faster, innovate harder, and roll out smarter products—from enhanced margin funding to sharper tech. Our goal is simple: to become one of India's top 20 brokers in the next two years, and top 10 in four to five years."

The existing Stocko team will continue to lead operations under the InCred banner, ensuring continuity, innovation, and client-centricity through the transition.

Founded in 2016, InCred Group is a diversified financial services company, with a strong presence across lending, asset and wealth management, capital markets, and now, retail investing.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.