How to Get AI Search Results to Work for Your Brand In years past, when someone typed your brand's name into a search engine, the first result would be the most relevant one, most often your brand's website. Today, however, the first result is an AI overview that compiles information from various potential results associated with the input.

In today's digital age, your next customer may never even visit your website. Over the last several years, as AI has become an increasingly integral part of the online experience, how users navigate the digital landscape has substantially changed.

In years past, when someone typed your brand's name into a search engine, the first result would be the most relevant one, most often your brand's website. Today, however, the first result is an AI overview that compiles information from various potential results associated with the input.

AI Overviews, SGE, Gemini, and ChatGPT are now curating information on the user's behalf. As a result, many feel powerless in the face of massive AI integration, with the control of their online image seemingly taken out of their hands. However, there are ways in which you can seize control of AI answers and capitalize on the potential they inherently provide.

The Shift in Information Access

In years past, if someone were to type the words "Brendan Fraser" into a search engine, the search engine would immediately give them the most relevant results to that input. Based on the information provided, the search engine likely leads to any social media sites associated with Brendan Fraser or professionally curated pages such as his IMDb or Wikipedia.

Now, however, when you search "Brendan Fraser," AI simply takes information from his social media profiles, IMDb, relevant Subreddit discussions, and his Wikipedia page and attempts to condense it all into an overview paragraph. As a result, websites that used to see heavy digital traffic thanks to their prevalence in search results are suffering greatly, because users can acquire the relevant information without ever clicking on any links.

What This Means for Brands

In short, this AI revolution has led to tremendous hardships for online brands. Not only is there now a huge chunk of the population who can see the information your site houses without ever clicking on the link, but there's also the element of the AI's interpretation of your data.

AI's overview may not summarize the information you feel is most pertinent about your brand or site, but it is the information that most people will rely upon. Not controlling how your information appears in AI summaries may mean lost traffic and could lead to conversions.

As a result, having structured data, authoritative content, and visibility in trusted databases has become crucial for a brand to succeed in the modern marketplace.

New Rules of SEO

In the past, SEO (search engine optimization) was the name of the game when it came to garnering a following online. However, AI has made traditional SEO all but irrelevant. Instead, AI optimization would be a more apt phrase to describe how the modern internet works, as creators must now account for how AI scrapes, interprets, and represents web content.

Being the top organic search result doesn't guarantee inclusion in AI-generated answers. As such, years of SEO experience mean little to nothing in the wake of AI's overviews.

Wondershark.ai: Brand Visibility in AI Search Results

Today, monitoring your brand's appearance in AI tools has become essential for digital success. Wondershark.ai has emerged as a leader in this rapidly evolving field, leading the approach to AI search optimization. The platform has developed a particularly efficient methodology that leverages forum discussions and community interactions to help brands secure prominent placement in AI search results.

Unlike traditional SEO approaches, Wondershark.ai's forum-based strategy recognizes that AI models heavily weigh authentic discussions and user-generated content when determining relevance and authority. By strategically engaging in relevant forum conversations and creating valuable community content, brands can significantly improve their visibility when users query AI tools.

"We've discovered that AI systems place tremendous value on genuine community discussions," explains Xavier Duquette De La Cruz, co-founder of Wondershark.ai. "Our methodology helps brands participate authentically in these conversations, creating a natural pathway for AI systems to recognize and recommend their services when users are seeking solutions."

This site helps you optimize your online content and view it through an AI lens. By better understanding how AI functions and implementing Wondershark.ai's proven forum-based approach, you can ultimately thrive in this new age of the internet where AI-driven search is becoming the dominant discovery method.