Google Asks App Developers To Share Type Of Data Collected From Users The announcement comes at a time Apple and Facebook are at war after the former announced it will roll out an update in its iOS that will let users know if an app is tracking them over websites and apps

By Debarghya Sil

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

In a bid to bring transparency to Android users, Google has pre-announced a safety section in Google Playstore that will enable app users to know what data app stores, whether the data is secured or not and additional details that impact privacy and security.

Surely this announcement comes at a time when other two technology giants Apple and Facebook are at war after the former last year announced that it will roll out an update in its iOS devices that will let users know if an app is tracking them over websites and apps. Mark Zuckerberg-led Facebook which relies on targeted ads has publicly expressed dejection towards this update.

In a blog post posted Suzanne Frey, vice-president of Product, Android Security and Privacy, the platform announced that in addition to the data an app collects or shares, Google will be introducing new elements to highlight whether the app has security practices, like data encryption ; The app follows Google's Families policy; The app needs this data to function or if users have choice in sharing it; the app's safety section is verified by an independent third-party and whether the app enables users to request data deletion if they decide to uninstall.

Google Play will ask thousands of app developers to share the type of data it is storing, for instance, location, contacts, personal information, and how the data is used such as in app functionality and personalization.

Similar to app details like screenshots and descriptions, developers are responsible for the information disclosed in their section.

Google Play will introduce a policy that requires developers to provide accurate information.

"If we find that a developer has misrepresented the data they've provided and is in violation of the policy, we will require the developer to fix it. Apps that don't become compliant will be subject to policy enforcement," the blog further read.

Google further stated by this summer, it will share the new policy requirements and resources, including detailed guidance on app privacy policies. Starting Q2 2022, new app submissions and app updates must include this information.

Debarghya Sil

Entrepreneur Staff

Former Correspondent

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.