DICV Announces Foray Into EVs With The eCanter Light Duty Truck The launch of the all-electric eCanter in India, within the next 6 to 12 months, is the first step in DICV's long-term strategy to decarbonize its entire product portfolio.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Photo Curtesy: Inhouse

Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler Truck AG on Wednesday announced its foray into the Indian battery electric market with the all-electric, Next-Generation eCanter.

The market launch of the all-electric eCanter in India demonstrates the company's first step towards its larger vision to decarbonize its entire product portfolio in the long term. The all-electric eCanter, which marks DICV's foray into India's light-duty truck segment, will be launched in the market within the next six to 12 months.

With a clear vision to decarbonize the transportation industry and reduce resource consumption, Daimler Truck is striving for its new trucks and buses to be CO2-neutral globally by 2050.

Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles said, "All our efforts are being put into achieving robust readiness for our future products that will feature CO2-neutral propulsion technologies in the long term. The launch of the all-electric eCanter in India, within the next 6 to 12 months, is the first step in our long-term strategy to decarbonize our entire product portfolio."

"A long-term plan like ours hinges on many complex external factors, some of which are, the availability of a charging and refuelling infrastructure, the availability of green energy, cost parity and wide-scale customer acceptance. Therefore, our initial focus with the eCanter is to achieve product and service excellence, along with customer acceptance," Arya added.

DICV has a keen eye on the how the Indian market shapes up over the years. The company's CO2-neutral propulsion technology roadmap is being prepared in line with Daimler Truck's global technology strategy with battery electric and hydrogen-based drive technologies.

DICV has already developed a BharatBenz hydrogen fuel cell concept coach in alliance with a large Indian conglomerate. In the future, DICV will introduce trucks across different utility segments that will serve long haul, mining, construction, POL, dumper, RMC and so forth for various freight and terrain requirements.

"LNG, if used at all, will be an interim, tactical solution for long haul transportation. We will primarily commit to battery-electric and hydrogen-based propulsion technologies across our future product portfolio, in a phased manner. One thing is for sure that we will be ready with the right vehicles when the market is," he said.

Commenting on how a conducive policy framework is crucial to ensuring economic viability for customers, he added, "Successful adoption of CO2-neutral vehicles is possible if there is wide consumer acceptance about changes in the equations of total cost of ownership. This underscores the influence of important factors in achieving success in sustainable mobility solutions. By foraying into the CO2-neutral propulsion technologies, DICV aims at contributing to India's future as it progresses towards becoming one of world's top five commercial vehicle markets."

Paromita Gupta

Entrepreneur Staff

Former Features Writer

Covered news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.