Bridging The Gap In Insurance For Turtlemint, insurance is an important risk mitigation tool. The company is empowering advisors with a set of digital tools and training materials

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

For Turtlemint, insurance is an important risk mitigation tool. The company is empowering advisors with a set of digital tools and training materials that would help anyone purchase the right insurance policy in a seamless and efficient manner.

"We understand that insurance advisors are the most important segment in the insurance market and drive approximately 80 per cent of the sales. At the same time, we firmly believe that technology, with its ability to reach the grassroot level and make insurance buying a seamless process, has to be an integral part of the solution. Thus, we empowered the insurance advisor with the right set of digital tools. We aim to create 1 million financial advisors by 2025 and holistically drive insurance penetration in the country. We have already successfully embarked on this journey and in just five years, we have onboarded approximately 1.4 lakh insurance advisors," said Dhirendra Mahyavanshi, CEO and co-founder, Turtlemint.

The platform has onboarded approximately 34 lakh customers, sold around 42 lakh policies and processed claims in excess of INR 30 crore. Through TurtlemintPro app, advisors can access a wide array of digital tools that can help them upskill, digitally onboard clients and recommend the right policies to the right people.

The company shares good relations with the government. The sandbox initiative has helped them develop ideas in a more relaxed environment. "It has helped us in innovation and added exponential value to the ecosystem. So far, our experience with the government has been great."

Talking about the growth strategies, the CEO said, "In India, the insurance penetration currently stands at 4.2 percent of GDP which is significantly lower than the global average of 7.4 of GDP. Clearly, the opportunity to grow and drive insurance penetration in the country is immense. Our approach has always been to harness the collective power of technology and human interventions to create an offering that can holistically meet the needs of the end customer while elevating the ecosystem. While we will continue to stay tethered to this approach, going forward, we intend to further leverage technology to envisage more nuanced solutions."

The technology and expertise invested in creating TurtlePro app is now being made available to institutions via Software-as-a-Service. "Our newest offering via Turtlefin enables institutions like banks to seamlessly create an insurance digital platform or a sales platform. Further, it allows e-commerce platforms to easily offer embedded insurance to its customers. The best part is that our solutions can be easily executed via plug-and-play APIs."

Fact sheet:

Amount of funding received - $ 69M

Year of inception - 2015

Number of employees - 2000+

No. of app downloads - 1 million +

Current Turnover - We are growing at a rate of 100% y-o-y and are on track to closing FY 2022 with a Rs. 500 crore revenue run rate.

Shrabona Ghosh

Senior Correspondent

I write on corporates and lead a project called 'Corporate Innovations', wherein I cover large enterprises across technology, auto, FMCG and avaition. I engage in CEO dialogues and run my podcast series: The Big Bosses. You can reach out to me at gshrabona@entrepreneurindia.com
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.