Attentive Raises $5 Million From Sequoia India's Surge And InfoEdge Ventures The fund raised will be used to further build the platform and add more modules to automate the remaining landscaping workflows

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Attentive Inc, an AI-based SaaS startup, has raised $5 million from Sequoia India's Surge Fund and InfoEdge Ventures. It has built the first of its kind SaaS-based sales automation platform for over $200 billion outdoor service industry that includes landscaping, snow removal, paving and pest control business. The fund raised will be used to further build the platform and add more modules to automate the remaining landscaping workflows.

"With rising inflation and labor rates, landscapes are looking to automate archaic manual workflows and gain efficiencies. We are the only ones with technology infrastructure to truly automate traditional workflows and save time one manual tasks like measuring each and every site feature to bid on a new property," said Shiva Dhawan, co-founder and CEO, Attentive.

Founded by Shiva Dhawan and Sarthak Vijay, Attentive's vision is to create software that solves the most pressing concerns of over 600,000 landscaping and outdoor service businesses by changing the way they perform sales and operations.

"The Attentive team have been very impressive in molding their expertise in geospatial AI into AI-led product that holds its own in front of global competition. With this round, the company is well capitalized on its journey of being responsive and diligent as it builds out an AI-led vertical SaaS product for the $200 billion large but fragmented landscaping and outdoor services industry in the US," said Amit Behl, partner, InfoEdge Ventures.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.