Agrifood Fintech Startup Ayekart Secures USD 6.5 Mn in Series A Led by Omnivore and Others Mumbai-based agrifood fintech startup Ayekart plans to utilise the investment to enhance its technological capabilities and extend its operations nationwide.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Kunjal Thackar, Ashutosh Singh, Debarshi Dutta, Milind Borgikar and Anand Mugad, Co-founders, Ayekart

Agrifood fintech startup Ayekart has announced raising USD 6.5 million in a Series A round led by Omnivore, Siana Capital and Unleash Capital.

The startup aims to use the raised capital to expand its operations nationwide and cater to a larger audience of FPOs (farmer producer organizations), food manufacturers, distributors and retailers.

Debarshi Dutta, Co-founder and CEO of Ayekart, said, "We understand the critical pain points that agrifood MSMEs face – the need for market linkages, access to finance, and an efficient technology ecosystem to enhance their businesses. To address these challenges, we have developed innovative fintech solutions tailored to empower FPOs and agrifood MSMEs."

Founded in December 2020 by Debarshi Dutta, Ashutosh Singh, Milind Borgikar, Kunjal Thackar and Anand Mugad, Ayekart provides fintech and supply chain solutions for traditional businesses in the agrifood value chain.

With over 9,000 active merchants on its platform, the startup claims to be operating in 18 states and to have facilitated over 2.5 lakh transactions with over INR 21 billion lifetime GTV (Gross Traded Value).

Jinesh Shah, Managing Partner at Omnivore, added, "We are pleased to support Ayekart's efforts in improving farmers' lives and providing financial stability. Ayekart's focus on empowering agrifood MSMEs with its cutting-edge technological approach resonates deeply with our investment philosophy."

Paromita Gupta

Entrepreneur Staff

Former Features Writer

Covered news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.