4 Ways To Network For Those Who Hate Networking Business networking is the process of meeting others to exchange information, make new professional contacts and create helpful relationships. These relationships are useful when you are looking for a new job, to develop your skills or to increase your industry knowledge.

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

Business networking is the process of meeting others to exchange information, make new professional contacts and create helpful relationships. These relationships are useful when you are looking for a new job, to develop your skills or to increase your industry knowledge. You can connect with someone who works in the same field or company you're interested in, or who could provide you with a reference or client in the future. Knowing how to network professionally will make it easier and faster for you to form valuable connections.

1. Experience different events

You may tend to go to the same type of networking events where you already know many of the attendees. However, it may be beneficial to attend other events, where you can meet new people and diversify your interests. There are many sources online for finding new networking events. Your local community might have a social media page that advertises different functions near you. If you attended college, there might be a university alumni website that lists potential networking events.

2. Be authentic

Networking often involves talking to different people at an event. Creating several quality connections may be more beneficial than engaging in multiple quick conversations, since you are more likely to create a lasting impression during a longer, more meaningful discussion. If you are at a networking event and feel that you may be able to form a valuable connection with someone, try to find shared goals and interests that could extend the conversation.

3. Bring a memorable business card

Most people who attend a networking event will bring business cards to exchange. Many business cards are the same size and follow the same color scheme and format. To stand out, you might consider creating unique business cards that relate to your industry. For example, if you are a photographer, you could design your business cards to look like a camera or include samples of your work on the back. A creative business card may make people more inclined to connect with you again after the event.

4. Stay connected

Once you have a new relationship, it is important to continue to build and strengthen the foundation. You can call, text or email a new contact a few days after the networking event to express your pleasure in meeting them. Make an offer to meet with them at a specific time to continue your conversation about a shared interest. Try to reconnect with them every few months by emailing an interesting article or industry-related news. If you connected with a potential employer during a hiring event, follow up shortly afterward to gather additional information about the interview process. You can send an email to thank them for their time and attach your resume and cover letter to show your initiative.

Kavya Pillai

Former Correspondent

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.