"Web3, Social, and Non-revenue Generating Businesses Will Struggle" Brendan Rogers, co-founder, 2amVC says that unit economics always mattered, but in hot markets they were overlooked. According to Rogers, businesses that didn't pay attention towards it, will need to recalibrate to meet market expectations today.

By Priya Kapoor

This story appears in the July 2023 issue of Entrepreneur India. Subscribe »

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Brendan Rogers, Co-founder, 2amVC

Brendan Rogers, the co-founder of 2amVC, a sector-agnostic and 'India only' early stage venture fund believes that the present time is more of a correction than a crisis, but the bar still remains high.

"The bar to get a term sheet from a VC has risen significantly. FOMO has more or less left the VC market. We believe that startups that are not live and don't have traction/ revenue will have difficulty raising capital."

Talking on unit economics, Rogers says that they have always mattered but in hot markets, they were overlooked. According to Rogers, businesses that didn't pay attention towards it will need to recalibrate to meet market expectations today.

"Bridge rounds will happen at a flat round/discount. This is part of the recalibration. However, we invest at the earliest stage and our valuations are more or less unaffected. That being said, some of our companies that have raised follow-on rounds will be affected by the change in the market dynamic," says Rogers.

The fund has been taking more lead investor positions now and think that this is the time where the best startups will be built. "We have been deploying at the same cadence since we started. This is the time where the best startups will be built. We see a gap in the market for true lead investors at the seed stage. We are avoiding party rounds," said Rogers, who set up the fund in 2021.

He futher tells that in serious situations like high burn rate of its portfolio companies, the fund work with them on budgeting and make sure they understand their runway and their KPI's to be able to assess the future viability of their business.

"These are incredibly tough and honest conversations to have with founders," says Rogers. Web3, Social, and non-revenue generating businesses will struggle and companies that have software already built out and have shown traction prior to getting any funding will move quicker in the VC market than those that do not, according to Rogers.

FACTSHEET

No. of startups invested : 43

No. of exits: We just started deploying and still deploying

Focus sectors: HealthTech, Logistics, Clothing, Foodtech, and tech enabled D2C brands.

Fund Size: $10M+

Ticket Size: $300K

Priya Kapoor

Former Feature Editor

Priya holds more than a decade of experience in journalism. She has worked on various beats and was chosen as a Road Safety Fellow in 2018, wherein she produced many in-depth & insightful features on road crashes in India. She writes on startups, personal finance and Web3. Outside of work, she likes gardening, driving and reading. 

 

 

 

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Branding

Creating a Brand: How To Build a Brand From Scratch

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide.

Innovation

It's Time to Rethink Research and Development. Here's What Must Change.

R&D can't live in a lab anymore. Today's leaders fuse science, strategy, sustainability and people to turn discovery into real-world value.

Marketing

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.

Business News

AI Agents Can Help Businesses Be '10 Times More Productive,' According to a Nvidia VP. Here's What They Are and How Much They Cost.

In a new interview with Entrepreneur, Nvidia's Vice President of AI Software, Kari Briski, explains how AI agents will "transform" the way we work — and sooner than you think.

Starting a Business

Passion-Driven vs. Purpose-Driven Businesses — What's the Difference, and Why Does It Matter?

Passion and purpose are both powerful forces in entrepreneurship, but they are not the same.